Methodology

Not AI-generated narrative.
Applied economics.

The Decisiums workbenches run McFadden discrete-choice models, Nash equilibrium simulations, and Monte Carlo distributions on your specific decision. Five distinct AI layers then synthesize, challenge, communicate, and over time calibrate against outcomes. Here is exactly how.

The Engine

What the workbenches actually compute.

Most AI systems describe economic methods. The Decisiums workbenches run them — on your specific decision, your specific competitors, your specific numbers. This is not AI-generated narrative about game theory. This is game theory, applied.

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McFadden Discrete-Choice Modelling

Win probability across every price point

Nobel Prize-winning econometric methodology that models how customers choose between competing offers based on price, value, and competitive positioning. The Bid Workbench computes the probability of winning your specific bid at your specific price — not a generic estimate, but a calibrated output from your inputs.

Applied in
Bid Workbench Price Adjustment Market Entry Product Enhancement
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Nash Equilibrium & Game Theory

How your counterparty will respond — before they do

Game theory models the strategic interaction between rational actors — what a competitor will bid given what they know about you, what a supplier will concede given their BATNA, what a buyer will accept given their alternatives. The workbenches compute the equilibrium: the point where neither party has an incentive to move unilaterally.

Applied in
Bid Workbench Procurement Workbench Strategic Options
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Monte Carlo Simulation & Expected Value

The full distribution of outcomes — not a single-point estimate

Commercial decisions made on single-point estimates routinely underperform — because the estimate is always wrong and no one has mapped the downside. Monte Carlo simulation runs thousands of scenarios across the uncertainty ranges you define, producing a full distribution of outcomes. Expected value optimization then identifies the path that maximizes value across that entire distribution.

Applied in
Bid Workbench Procurement Workbench Market Entry Strategic Options

"Why not just ask an AI assistant?"

Because an AI assistant will describe McFadden discrete-choice modelling. The Bid Workbench runs it — on your specific bid, your specific competitors, your specific price. The difference between describing a methodology and applying it is the difference between a textbook and a decision.

How AI Works Inside Decisiums

Five AI layers.
Each with a defined warrant.

Most AI commercial systems have one mode: generate a recommendation. Decisiums has five — each operating within a strict boundary that preserves human accountability while expanding the surface area of senior judgment.

01

Bootstrapping — AI Consultant

Takes a plain-English description of a decision and scaffolds the full analytical framework: criteria, weights, competitive context, and scenario structure. Transforms a blank page into a governed decision architecture in minutes.

02

Synthesis — Second Opinion

After the analysis is complete, AI produces an independent synthesis: verdict (Concur / Concur with Conditions / Dissent), conditions, risks ranked by severity, recommended sequencing, and a named list of what the decision owner must still decide. AI has no warrant to opine on those residual judgment calls.

03

Interrogation — Assumption Challenge

Before commitment, AI challenges the reasoning: which assumptions are most sensitive, what competitor responses would invalidate the strategy, which criteria weights are driving the recommendation most strongly. AI asks the questions a good senior advisor would ask — before the decision is locked.

04

Communication — Narrative Generation

From the completed analysis, AI generates the deliverable: executive summary, full governance deck, or stakeholder-specific framing — CFO version, sales lead version, board version — from the same governed output. The deck assembles itself from the analytical record.

05

Calibration — Institutional Memory (the long-game moat)

Every decision documented, every override registered. Over time, the Override Registry becomes a training dataset: which overrides were vindicated by outcomes, where pricing has historically been too conservative, which deal profiles carry disproportionate risk. AI advice sharpens against the record. A firm that uses Decisiums for two years has a decision intelligence capability no competitor can replicate quickly — because the data is proprietary, the patterns are firm-specific, and the switching cost compounds with every engagement closed.

The governing principle: AI expands the surface area of senior judgment rather than replacing it. Every AI function either brings more information to the decision-maker, challenges assumptions they might have missed, or converts their decision into communicable output. The quantitative engine remains the authority on the answer. AI is the infrastructure around the decision.

Why Decisiums

Not another model.
A better decision.

The architecture that makes AI-assisted commercial decisions governable, defensible, and compounding.

01

GO / CONDITIONAL / NO-GO — not a dashboard

Every workbench produces a clear recommendation with documented rationale — not a set of numbers left to interpretation. The decision is made explicitly, every time.

02

Trade-offs made impossible to sidestep

Win probability and financial impact are quantified together. The trade-offs that matter — price vs. probability, cost vs. risk — are surfaced explicitly before commitment, not discovered after.

03

Warrant boundaries, not black-box AI

AI has explicit warrant for synthesis, interrogation, and communication. It does not have warrant for scoring, leverage assessment, or relationship-based judgment. The boundary is architectural — enforced in every AI output, not just stated in policy.

04

Documented rationale and override registry

Every decision — including every override — is documented and owned by your organization. The institutional knowledge stays inside your control. Governance is built in from the start, not bolted on after a regulator asks.

05

A capability that compounds over time

The Override Registry plus outcome data is the long-game moat. AI advice sharpens against the record: which deal profiles carry risk, where pricing has been too conservative, what assumptions have consistently been wrong.

06

Built on proven economics

Grounded in McFadden discrete-choice modelling and Raiffa decision analysis — methodologies proven across 25 years of B2B pricing work at Fortune 10 companies, now operationalized rather than consulted.

Where Decisiums Sits

Not another AI platform.
The layer upstream of them.

Existing AI and pricing platforms generate recommendations and automate workflows. Decisiums structures the reasoning that makes those recommendations trustworthy, defensible, and governable.

Existing AI & Pricing Platforms Decisiums
Generate recommendationsStructure reasoning
Optimize executionGovern trade-offs
Automate workflowsMake judgment explicit
AI-generated outputsAI-interrogated decisions
Transaction intelligenceDecision architecture
Workflow automationInstitutional reasoning
Require high-quality historical dataCombine data with structured expert judgment
Black-box recommendationsTransparent rationale and assumptions
The Process

How decisions are made.

A structured four-step process that turns a complex commercial decision into a clear, defensible recommendation.

Step 01

Define the decision

Clarify the decision — whether to bid, how to price, or which supplier to select. Set the scope, stakeholders, and constraints upfront.

Step 02

Structure the problem

Identify the key drivers — price, cost, competition, and customer value. Assign weights that reflect your commercial priorities.

Step 03

Quantify trade-offs

Model win probability, financial impact, and risk together. Surface the trade-offs that must be made — explicitly, not intuitively.

Step 04

Commit to a decision

A clear GO / CONDITIONAL / NO-GO, with documented rationale. AI interrogates the logic before you commit — and every override is registered.

Industries Served

Where disciplined decisions matter most.

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Pharma & Life Sciences

Complex bid environments, formulary decisions, and high-value procurement with regulatory accountability requirements.

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Software & Technology

Enterprise deals with multi-dimensional competitive scoring, discount governance, and multi-year contract structuring.

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Industrials & Manufacturing

Large, infrequent bids where a single decision can swing a quarter — and where cost-plus pricing leaves margin on the table.

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Healthcare

GPO and IDN contract negotiations, capital equipment procurement, and supplier risk management under tight budget constraints.

Get Started

See it applied to a real decision.

We start with a live decision from your current pipeline. A walkthrough of the relevant workbench, configured to your context. No pitch, no commitment.

Request a Walkthrough →