Alain Meloche
Decisiums codifies 25 years of B2B pricing and procurement work into four commercial decision engines — pricing, procurement, bid and deal, and strategic options. The method rests on McFadden discrete-choice modelling and Raiffa decision analysis, which Alain studied as Managerial Economics under Art Schleifer while earning his MBA at Harvard Business School.
He has worked as partner and principal in several consulting firms, including a period as global pricing practice leader, across pharmaceutical, medical device, industrial, enterprise software, consumer products, logistics and financial services clients. Work has included McKesson, Roche, Honeywell, Kemin Industries, DuPont, Cognos (now IBM), Wolters Kluwer, Great-West Retirement Services (now Empower) and Pioneer Hi-Bred, with pricing workshops delivered in Johannesburg, Paris, Singapore, Kuala Lumpur and Silicon Valley.
Before consulting: a B.Sc. in physics from Carleton University, a master's in nuclear engineering from the University of Montreal, and three years practising as a nuclear engineer. He also wrote the Harvard case on Canada's National Energy Policy used in the first-year BGIE curriculum.
The pricing and commercial decisions that most materially affect enterprise value are still made, overwhelmingly, without structured decision architecture. Decisiums exists to change that.
Teams default to their most experienced voice, to spreadsheets that cannot be audited, or to intuition dressed as analysis. The engines take a different path: an explicit decision structure, a deterministic engine that computes floors, win probabilities and the point at which the answer reverses, and an AI layer that challenges the result before commitment rather than producing it.
Alain is based in Toronto.
The people who stand behind
the methodology
The senior advisor network extends the foundation — bringing additional domain expertise in healthcare and pharma, industrials, strategic procurement, customer insight, and the specific decision environments where the engines are deployed.
Each advisor below has been directly involved in the development, validation, or application of the methodology — not as a credential, but as a working part of how Decisiums engagements are delivered.
Angelo is President of ANAX Advisors Group and a seasoned executive and entrepreneur with 20+ years of leadership experience across healthcare, pharmaceutical, retail, and consumer goods. As President of Starseed Medicinal and then CEO of WeedMD following its 2020 merger, he led the organization through the legalization and early growth of the medical cannabis industry in Canada — growing it to 250+ employees, raising more than $100M in capital, and integrating an $80M merger.
His commercial leadership experience spans Shoppers Drug Mart (Senior Director, Payor Strategy and Partnerships), GlaxoSmithKline (Corporate Pricing Manager, then National Sales Manager, Vaccines), Bell Canada (Associate Director, Strategic Pricing), and Loblaw. His pricing lineage traces to the boutique firm where the original methodology behind the Decisiums engines was developed, giving him direct working knowledge of the analytical foundations from their earliest form.
Angelo is a member of YPO Canada and previously served on its board.
Brian focuses on strategic procurement solutions across sourcing, analytics, governance, and risk management, with particular depth in technology and commercial real estate requirements. With over thirty years of experience across entrepreneurial and multi-national organizations, his earlier career spans sales and technology roles covering software, networking, outsourcing, and managed cloud services before he moved into procurement leadership.
He has held senior management positions at IBM, Canadian Imperial Bank of Commerce, Bank of Montreal, Fairfax Financial, and Brookfield Asset Management, and carries extensive consulting experience in financial services. Brian holds an Honours Bachelor of Mathematics from the University of Waterloo, majoring in Computer Science and Business, and is a Third Party Risk Management Certified Professional.
Vern is CEO and Founder of Pricing Cloud, a boutique strategic and scientific pricing consultancy. His pricing work spans laboratory consumables and equipment, MRO, capital equipment, building products, distribution, transportation, chemicals, diagnostics, and cryogenics — industrial and distribution categories where buyer behaviour is technical and the underlying economics reward analytical rigor.
A guest speaker at pricing conferences and professional societies, and a guest lecturer at the Georgia Institute of Technology, Vern holds an MBA in Finance from Southern New Hampshire University and a B.S. in Resource Economics from the University of New Hampshire.
Jared is Chief Science Officer at Pricing Cloud. His specialty is applying econometric theory and adaptive modelling in data-sparse environments — the decision contexts where analytical rigor matters most precisely because the evidence is incomplete.
That capability maps directly onto the problems the Decisiums engines are designed to solve: where Monte Carlo simulation, sensitivity analysis, and risk-adjusted modelling have to produce defensible recommendations without waiting for perfect data.
Ian is founder of Cogere, a Melbourne customer-centric growth consultancy, and co-founder with Alain of QuantiValue, a strategic pricing practice. His discipline is customer value: acquisition and retention, Voice-of-Customer programme design, segmentation, and journey optimisation — across financial services, healthcare, logistics, tourism, and industrial products. His career includes Director of Consulting at Blackdot, Principal at Growth Solutions Group, and Head of Strategy, Marketing & Digital at FIIG Securities.
That discipline is what the engines are calibrated against. Discrete-choice modelling asks how buyers actually choose and what each thing they care about genuinely weighs — questions answered in the field, not in a spreadsheet. Ian holds an MBA from London Business School and a BSc in Engineering from Imperial College London. He is based in Melbourne and brings the Decisiums engines to the Asia-Pacific market.
Engagements can be led solo or with one or more senior advisors involved, depending on scope and sector. To discuss a specific decision context, request a walkthrough.