A structured approach that takes your team from deal setup to a documented GO / CONDITIONAL / NO-GO — explicitly balancing win probability, margin, and strategic value before you commit.
The commercial outcomes that follow when bid decisions are made explicitly — not by instinct, not by committee consensus, and not by whoever speaks loudest in the room.
The Workbench structures the decision across three stages — each one making the trade-offs more explicit, until the recommendation is clear and defensible. Before anything is finalized, AI challenges the assumptions, tests sensitivity, and highlights hidden risks.
Define the financial structure of the deal — your bid price, delivery cost, pursuit cost, floor price, and minimum margin. Define the competitive situation: is this a one-shot bid or a negotiation? How many competitors? What type of purchase?
These inputs establish the economics and determine what analysis is appropriate for this specific deal. Industry templates — Healthcare, Technology/SaaS, Industrials, Professional Services — pre-load relevant criteria so setup takes minutes, not hours.
This is where the decision gets structured. Your offering and each competitor are scored on every criterion. Win probability is calculated using a discrete choice model calibrated to the weights — not estimated informally.
A price sensitivity analysis then shows how win probability and margin move together at different price points, with Expected Monetary Value calculated at each. The optimal price — the one that maximizes EMV — becomes explicit rather than argued over.
Everything is synthesized into a single, scored recommendation. Hard stops — margin below floor, win probability below threshold — must be resolved before a GO is issued. Risk flags are surfaced explicitly.
If the recommendation is NO-GO, the workbench identifies exactly what would need to change to flip the decision — so the conversation becomes productive rather than circular. Every decision is documented with full rationale and an AI strategic debrief that interrogates the logic before you commit.
The AI isn't making the decision. It's interrogating yours — surfacing what you may have missed before the bid goes out.
Three levels of access — start where your team is, scale as the value is proven. All levels begin with a consulting engagement. View full suite options →
We start with a live bid from your current pipeline — not a canned demo. In 60 minutes, you'll see exactly how the workbench structures the decision and what the output looks like for your specific deal.
We'll be in touch within one business day to schedule a session with a live deal from your pipeline.